Run a killer process

Running a fundraising process is a delicate and complex task. You need to understand the investor mindset, how VCs think, dream, work and decide. You need to create urgency and momentum and be assertive and confident even if it is challenging. In this four hour class you will learn how to start and run a highly efficient and effective fundraising process.

Understand the VC mind

In order to win in the fundraising game you need to understand what really motivates VCs and business angels. What are their dreams, fears and incentives? How do they really asess founders and startups? As a former VC-partner I will teach you how to use VC-psychology to your advantage and how to create urgency and momentum - the two most important factors for a successful fundraising process.

Run a Killer Process

In order to create urgency and momentum your fundraise needs to come off to an excellent start, and you only get one chance to start. There are two ways to run a process - a parallel process or a rolling closing, learn how they work and how to maximize investor FOMO, regardless of which one suits you best. I will also teach you some dirty tricks that investors wish you didn't know…

Schedule a Call Today

The best way to find out what solution is best for you is to schedule a free 15-minute consultation. Together we will go through your fundraise and develop an actionable way forward.

Hi 👋 I'm Axel - your dedicated fundraising advisor

I’ve spent nearly two decades in tech—as a former partner at a tier-one VC firm, an active angel investor, and a hands-on advisor to dozens of startups. I know how VCs think, what they look for, and how to help founders close successful rounds. I’ve also raised capital for my own ventures, so I understand both sides of the table. This masterclass brings you the real-world insights, strategies, and empathy only someone who’s been there can offer.

Copyright © 2025 Mullpeak Product and Fundraising Advisors AB. All rights reserved.

Copyright © 2025 Mullpeak Product and Fundraising Advisors AB. All rights reserved.

Copyright © 2025 Mullpeak Product and Fundraising Advisors AB. All rights reserved.